Posts in category: Online Business

We don’t want to directly jump from finding a guest post opportunity to writing your guest post.

Why?

Well, preparation is at least as important as your final post content. 

Let’s have a look at what you have to do beforehand: 

1. Research Your Target Website: 

That’s maybe something you also thought of when preparing a guest post. 

Analyzing the content of your target website is infinitely important, as it determines, whether or not your post is going to be successful.

In this initial analysis it is key to define your audience and to find out their preferences as well. 

Look for: 

• target audience: To what kind of people does the target website speak to?(young, old, beginners, advanced, businesses,…)
• language and style: Is there any specific language or style used? (humorous and informal or neutral and formal)
• type of content: Is there any preferred content type visible? (tutorials, articles, interviews, graphics, lists, …)

Once you detect a few of these things, you can try to implement those in your guest post later on. 

This way, you ensure that the majority of your “guest post audience” resonate with your post. And that’s what you ultimately want!

Be aware that these key elements don’t differ too much from your personal writing style, so that you don’t have to pretend to be someone you are simply not. New people who might decide to follow your blog after they read your guest post, might be disappointed then. 

So being yourself and sticking to your style is equally important. Choose your target website accordingly.

2. Checking other Guest Post’s Performances 

Before putting effort into filling your post with valuable content, it is advisable, to look how good other guest posts did so far. 

Why is this step so important?

Let me answer this question with another question.

What if the audience only tunes in for the blog owner?

You will barely feel any benefits from your guest post!

That’s why it is worth to look at other guest posts. Do they have similar comments, interactions and social sharing compared to blog owner content? Try to find this out, before crafting a guest post for your target website.

3. Personalize Your Email

After having checked all of the points we have just spoked about, it is now time to get in touch with the website owner. 

The best advice I can give you on this is: AVOID being basic!

Please, don’t start your email with “Dear madam/sir” or “to the website owner of”. 

With a bit more effort, I’m sure you will find the website owner’s name on his/her website. 

Use this name to start your email. It will signal the owner that you have dealt with the website more thoroughly.

Also, isn’s it just so much nicer to address you with your name instead of “Dear Sir…”?

In your email you want to convince the website owner of yourself. 

Start by introducing yourself as a blogger/business owner. To do this suitably, look at other guest blogger’s bio on your target website. 

This way you get an idea of what type of bloggers the website owner may prefer. 

Fill the rest of your email with evidences why you are a great and valuable blogger. 

Be sure to link to your own blog and other guest posts you have written so far. 

Advice Choose posts that have performed the best ;).

End your email with some nice words and make sure to provide your contact information.