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8 Must-Have Tools and Resources for Running a Successful Online Business

The action you may have to take in order to run a successful online business, as always, depends on your specific niche.

However, running a successful online business pretty much comes down to two vital things: a solid business idea and the right resources. 

Therefore, I think it it worth to dedicate a whole post to tools and resources for your online business. 

Be ready to explore the 8 must-have tools and resources for running a successful online business.

Table of Contents

8 Must-Have Tools and Resources for Your Online Business

Why the Right Tools and Resources are Vital

Using the right tools and resources is extremely helpful to run a successful online business. 

Let me tell you why:

1. Efficiency and Productivity

Just imagine that you have to write every single email yourself, when someone subscribes to your newsletter. 

You would call this inefficient. 

It would take up a lot of time that you could use for other more important things. 

For example, with the right tools you can invest your time and energy on high-value activities such as product development, marketing and customer engagement. 

2. Competitive Advantage

Some of your competitors may not have read this post and thus not have the same knowledge on tools and resources as you. 

By leveraging the latest tools and technologies you can invest your time to get ahead of your competitors. 

Design a better product, provide superior customer service,… the sky is the limit!

3. Scalability and Growth

You want to choose resources that can scale with your business growth. These technologies help you to handle higher demand, transactions and customer numbers. 

Even if your online business is small yet, it is best to use the right resources right away. 


Changing programs afterwards, can be a challenging task.

8 Must-Have Tools and Resources for Running a Successful Online Business

So what are the 10 must-have tools and resources for your online business? Here you go:

1. Website Building Platforms

This list starts from the very beginning. 

What do you need first to build an online presence?

Most certainly an own website!

Having to create your own website can be an overwhelming task. But no worries!

Luckily so-called website building platforms were created by some smart people!

With website building platforms it is a breeze to create websites. 

These programs enable you to piece together a website without having to know a single thing about coding. 

They usually come with pre-designed templates and drag-and-drop editors, so you can customize your site to look just the way you want it.

Let us summarize why these programs are so great: 

  • No Coding Required
  • Variety of Templates 
  • Customization Options 
  • User-Friendly 

There are a few website building platforms out there. Here are my top 4: 

  1. WordPress – great for everyone 
  2. Shopify – for those planning to sell products, first month for only $1!
  3. Wix – beginner-friendly 
  4. SquareSpace – modern designs and easy-to-use

To get your website visible for others, there are more steps necessary. Nothing too complicated, promised. Consider reading this post for more in-depth guidance!

2. Email Marketing Software

Later on, it becomes essential to build an email list in order to run your online business successfully.

Let me tell you why: 

Email marketing has the highest return on investment (ROI) than any other marketing strategy. That’s at least according to a study by Dot Digital.

In more precise words, the study found out that email marketing has an average ROI of $39 for every dollar spent.

That is awesome!

You invest a bit of money and get 39 times more of it back!

Hopefully you see the huge potential proper email marketing carries.

To do so, there are useful and easy-to-use software tools you can use to get started. 

To build your first email list, check out the following programs: 

A few sentences ago, I mentioned “proper email marketing”

What do I mean by this?

Well, effective email marketing does not mean to spam your audience with senseless emails. 

Do this instead: 

1. Targeted Campaigns

In all of the programs mentioned above, you can set up targeted campaigns.
This are emails with which you want to promote new posts/ products/ services to your audience.

2. Automated Email Sequences 

Also, these programs enable you to send multiple emails automatically.

Let’s say you want to send out a welcome email after somebody subscribes to your newsletter and two days later an email promoting your latest product.

No problem with automated email sequences. Once created, everything is being send out to your subscribers automatically.

That’s extremely powerful and saves you a lot of time!


3. Content Creation Tools

For your online business to be successful, there is one vital step necessary: Creating high-quality content. 

Creating content that helps, entertains or solves your audience’s problems should be your goal at any time.

To ensure this you, of course, have to make enough research for your content. 

Speaking of content for your social media presences and graphical content, here are some useful resources: 

  • Canvas: Such a great tool to create logos, ebooks and social media content 
  • unDraw: Great to get royalty-free graphics 
  • PiktoChart: Easily create visually appealing infographics/ presentations/ posters

4. SEO Tools

Once your goal is to increase your website traffic, there is no way around proper SEO. 

For those of you who don’t know: SEO stands for search engine optimization and refers to everything you can do to get ranked higher in SERPs (search engine result pages). 

SEO can be subdivided into on- and off-page SEO. 

On-Page SEO

Optimizations you can make on your website, including the use of right keywords, user-friendly design, internal linking and title tags. 

Off-Page SEO

Optimization outside of your website such as backlink building or your social media 

That being said, SEO can be made a ton easier with the right tools. 

These programs are worth to be considered: 

  • RankMath – best for on-page SEO, excellent compatibility with WordPress
  • Ahrefs – backlink analysis, keyword research 
  • SEMrushkeyword research
  • Moz – backlink analysis, keyword research

As you see, the last three tools are offering you nearly the same. It is up to your preferences what tool works best for you. 

I can definitely recommend you all three of these SEO tools.

Using these resources can get you ahead of your competitors and make your website visible for a larger audience!
That’s what you ultimately want to sell your products and services.

5. E-Commerce Platforms and Payment Gateways

If you are planning to sell your own products or services to your audience, you have to provide secure payment options. 

Good news: There are solutions for this task too.

Some of those are:

Especially Shopify and WooCommerce are all-in-one solutions.
From creating your website to managing sales and customers. You can do it all in one platform. 
That’s great for those of you, who don’t want to jump between programs and tools.
In case you are just starting out, I’d recommend Shopify to you. 
Well, you only pay $1 for your first month. After this month, you can decide whether or not it meets your expectations.

The key is to provide payment methods your audience trusts and is familiar with. Otherwise people might avoid buying from you!

To do so, make sure to integrate modern payment gateways such as PayPal, Stripe or Square.

6. Analytics and Data Insights

After all of the work you put into your online business, we of course want to see some results. 

Monitoring your growth and detecting things you can improve is crucial to run a successful online business.

Google Analytics is pretty much the go-to platform to collect these data. 

Google Analytics, for example, let you track your website traffic, user behavior, and conversion metrics.

These are all valuable insights for you, as you can see what works well and what could be improved. 

Based on these data you can optimize your online business strategy making it even more successful. 

7. Social Media Management

Whether social media is your main business or you use it to complement your website, managing your accounts is essential. 

Social media is so great because it is completely free to use and you have the chance to attract thousands of people to your business. 

We call this FREE traffic. 

To become successful with social media you need to things: 

  1. Understanding Your Audience and their Preferences 
  2. Consistency 

This can be challenging, especially when you have multiple accounts on various platforms.

But as you can imagine, there are tools for this (as for anything else too): 

All of these programs are great for scheduling posts, monitoring engagement, and analyzing performance across multiple social media platforms.

Have a look at each of them and decide based on your preferences.

8. Project Management Software

Once you are expanding and begin hiring people, managing everyone’s tasks is getting more complicated. 

That’s where so-called project management softwares enter the game. 

These programs help teams organize, track, and collaborate on projects efficiently.

Also, it provides a platform where tasks, deadlines, and resources can be managed in real-time. 

Why is this so great?

Well, it enhances the efficiency and productivity. It is as simple as that.

Finishing tasks quicker will save you money in the long-term, making these programs worth their price.

Popular management softwares are: 

The Takeaway

At the end of each of my posts I provide a short takeaway. Just to make sure you remember the things you learned today! 🙂

Using the right tools and resources has several benefits, including efficiency, competitive advantages and a better scalability.


Email marketing softwares and social media management tools are great to do proper digital marketing. 

With email campaigns you can promote your products/ services/ posts and social media tools enable you to understand your audience’s preferences significantly better.

Website building platforms enables you to create your own website with themes and customization options. 


Managing your business can be challenging as you grow. 

For this purpose, you can use project management softwares and analytics. 


Content is key for online business success. 

Make sure to post SEO friendly content consistently. 

Content creation and SEO tools help you with this task.


If you plan on selling products on your website, you need the right e-commerce platforms and payment gateways. 

There are all-in-one solutions such as Shopify and WooCommerce.

Final Thoughts

Now that you know about the 8 must-have tools and resources for running a successful, there is literally no excuse preventing you from starting. 

Make sure to use some of the tools I mentioned in this post and aim for success! 

Do you have any questions? Let me know in the comments section down below!


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