Picture displays post's title being why every business should have a newsletter.

Why Every Business Should Have A Newsletter

To get started on why every business should have a newsletter, do me a favor and check your number of first-time visitors in your Google Analytics account. 

Let me guess: This number is way higher than the number of your returning visitors!

And there is a simple reason for that: People forgot about your blog!

Even if they loved reading a blog post on your page, they rarely find the way back to you!

So want we want to achieve is to remind people that your blog exists. 

Let us have a look at the solution and why every business should have a newsletter!

Table of Contents

Why Every Business Should Have a Newsletter

Builds Relationships

At its core, marketing is about building relationships with your audience.

And having a newsletter is a great opportunity to do so.

Why?

Email marketing offers you a new, more direct communication channel to your audience.

You basically have a direct line between your business and your audience’s inbox. 

This enables you to deliver valuable and helpful content to your subscribers without the need of them visiting your website. 

It’s like having the chance to remind people how great your business is!

Doing so, you can more easily build trust and loyalty over time.

Targeting

A newsletter is also an extremely powerful way for highly personalized and targeted communication.

Proper marketing is a constant struggle to meet your audience’s needs. 

What do you need for this? Data!

Through modern email marketing platform such as MailChimp and ConvertKit you can gather valuable data about your audience! 

A popular way to get these data is through so-called A/B testing.

A/B testing is nothing more than experimenting with your content.

To break it down:

Let’s say you create two identical emails but with different subject lines. 

You’re now sending one of the emails to half of your audience and the second to the other half. 

Now you get insights on what subject line worked better. 

With these data you can then optimize your content to specific groups of subscribers, ensuring that each recipient receives content that is relevant and valuable to them.

That’s what targeting means: Aiming your marketing at the right people.

Personalization

But there is so much more you can do to make your content specifically tailored to each and every subscriber of you!

With nearly every mail marketing platform (see above) you can personalize your content based on individual subscribers data. This, for example, includes greeting your subscribers with their names at the beginning of each of your emails. 

Even this small adjustment makes such a big difference. 

I think you know what I mean: You make your subscribers not feel like they are one among thousand of other people.

This is just one thing you can do to personalize your emails.

But actually the sky is the limit here!

Drives Traffic

Getting a lot of traffic to your website: That’s the goal of every business owner. 

The more people see your content or products, the better. 

That’s another key reasons why every business should have a newsletter. 

Email marketing drives traffic to your website!

You can do this by including call-to-actions, links or buttons directing to your blog, website or online store.

This is a fantastic way to promote your latest blog posts, products or freebies.  

Besides email marketing, there are other great ways to increase your website traffic. Consider reading this post!

Cost-Effective Marketing Tool

In nearly all cases, businesses, of course, want to make the most money possible.

And let me tell you: Email marketing is such a powerful tool to achieve this!

Email marketing has the highest return on investment (ROI) than any other marketing strategies. That’s at least according to a study by Dot Digital.

Believe it or not but the study found out that email marketing has an average ROI of $39 for every dollar spent.

That is awesome!

You invest a bit of money and get 39 times more of it back!

A BIG Eason for this is, that people are already interested in your content. Otherwise, they wouldn’t sign up for your newsletter.

Additionally, email marketing platforms are affordable to use. 

In every platform presented above, there is a free plan that is super lucrative for beginners.

Measurable Results and Insights

Prove me wrong, but seeing results after having put effort into something is the best feeling ever!

Luckily, email marketing platforms allow you to track and measure results in real-time.

Valuable insights provided are for example: 

  • open rates: The percentage of people who opened an email
  • click-through rates: The percentage of people who clicked on a link in an email. 
  • conversion rates: The percentage of people who completed a desired action, such as making a purchase or filling out a form, after clicking on a link in an email.

As mentioned above, these tools are not only good to celebrate your success, but also to gather valuable data about your audience. 

With these information, you can then optimize your strategy to scale your business even further.

The Takeaway

At the end of each of my posts I provide a short takeaway. Just to make sure you remember everything you learned today! 🙂

Once people start signing up for your newsletter, you’ve already won!

That’s because newsletters offer businesses a direct line of communication to their audience’s inbox.

This allows for personalized messaging tailored to individual subscriber interests and preferences.

In marketing, trust is everything!

By consistently delivering valuable content and updates, newsletters help businesses build and nurture relationships with their audience!

Make sure to use targeting practices to achieve the best results.

By including calls-to-action and links back to your content or products, email marketing serves as a super powerful method to increase traffic and conversions. 

That should be reason enough why you should have a newsletter!

The ROI of $39 for every dollar spent, speaks for itself!

Email marketing is a unique way to drive sales as people are already interested in your content. 

With a newsletter you can regularly remind people of your latest product or service!

At the end of the day, data is key to understand your audience. 

Email marketing platforms provide you with these data!

Make sure to use these valuable insights to understand your audience and optimize your content accordingly .

Final Thoughts

For me it is as simple as this: Every business should have a newsletter by now!

Email marketing is such a powerful tool to make your business even more successful. 

Do not longer wait with your own newsletter. 

If you have any questions on your way to do so, I’m there for you!

Feel free to get in touch in the comment section below or write me an email!

Featured image displays the post's title being how to increase website traffic with 6 proven ways.

How to Increase Website Traffic (Top 6 Proven Ways)

You are spending days to write an in-depth guide, really wanting to help your audience, but soon you notice you are getting just a few or no views at all.

That’s frustrating.

As I am just starting out with this blog, I am more than familiar with this annoying problem.

Now you probably ask yourself, how can someone with relatively low website views can give me advice on how to increase my website traffic.

Well, I am now running this page for several weeks actively with new regular content published consistently. 

Especially in the last few weeks, I discovered new methods to increase my website traffic at least a bit. And what has started as a bit can quickly turn into a lot!

That’s why I want to share with you my top ways to increase your website traffic!

What is Website Traffic?

Let us start this topic by explaining what website traffic actually is.

Website traffic refers to the number of visitor who access your website and interact with its content.

For example, they read your posts and watch your videos or perhaps make purchases on our website. These are interactions.

If you are one of the persons who need it visually: Imagine your website as a storefront on very busy street. 

The street represents the internet and each person entering your store is equal to a visitor of your website. 

People are now seeing your products inside your store and you can perhaps sell some products and make money. 

That’s why website traffic is so crucial: You get heard!

Apart from blogging, there are a bunch of other ways to make more money. Read the following post to know more:

Define Your Audience

The very first step of increasing website traffic is to understand your audience. 

What do people look for on your website? What are their preferences?

To collect these data it is useful to have a look at your niche and your topics.

If you are, for example, in the food niche people most probably looking for recipes or food hacks. 

Also, try to define your audience’s demographics. Do you speak to younger or older people? 

Collecting these information at the beginning is important as you can design your whole website accordingly.

Optimize for Search Engines (SEO)

SEO, or Search Engine Optimization, refers to all practices to make your website more appealing four search engines such as Google or Bing. 

Properly optimizing your website for SEO leads to your website being ranked higher in search engine result pages (SERP). 

Doing SEO is one of the most effective ways to increase your website traffic. 

Consider reading this ultimate SEO guide for beginners as it covers everything you need to know about SEO!

In short, try to implement these SEO practices for your website to increase your website traffic:

  • Keyword Research: Try to identify relevant keywords related to your niche and target audience
On-Page SEO:
  • Optimize your website’s titles, meta descriptions, headings, and content with targeted keywords
  • Design your website logical easy to navigate 
Off-Page SEO:

Pay special attention to link building as this is by far the most proven way to be successful with SEO.

Create High-Quality Content Consistently

Especially at the beginning with less views, it can be hard to motivate yourself to write posts consistently. 

But for your blog or website to grow it is crucial to do so!

In the very most cases this hard work pays off. 

So let us dive into some strategies to be consistent and high-qualitative in blog posting:

Content Planning Strategy:

Being consistent in blog posting is hard. I know…

But you can barely increase your website traffic without posting consistently. 

A proven content strategy is a personal content calendar:

Determine how many posts you plan to publish per week. 

The number really doesn’t matter as long as you stay consistent. 

For example, you are still working 9 to 5? Well, then just set your goal to one or two blog posts a week!

Try to figure out what amount of posts is manageable in your personal daily life!

In your content calendar, also plan your next posts: Their title and a rough structure of it.

This is a proven technique of many well-known bloggers out there, since it leads to a seamless work flow.

Post Strategy:

When writing your newest posts try to be as informative and insightful as possible. 

People tend to return to your blog or website if they found your content helpful. That’s a fact!

Therefore, once you caught a few people through SEO, for example, it is then your goal to convince these people from your content. 

Give people a reason why they should stick with you instead of the competitors!

The best way to do this is, again, through creating outstanding and relevant content! 

Evergreen Content Strategy:

Well, what does evergreen might mean?

It refers to content that remains relevant and valuable over time since it is timeless. 

Creating evergreen content is a great strategy to increase website traffic!

On the one hand, evergreen content generates constant traffic as it addresses timeless topics, and on the other hand it is resource efficient.

What I mean by this, is that, even though evergreen content evolves significant upfront efforts, it pays off in the long term. 

That’s because, unlike news or trend-based content, which quickly becomes outdated, evergreen content continues to attract traffic and engagement months or even years after it’s published.

Utilize Social Media

Nowadays, you barely find people who are not using social media platforms. 

With hundreds of thousands new users joining per year, social media platforms such as Instagram, Facebook, X (formerly Twitter), LinkedIn and Pinterest are growing more and more. 

This statistic is just to give you some proof. Accordingly, there were 4.89 billion users of social media worldwide. 

This number is expected to grow until 5.85 billion by 2027.

Isn’t that incredible?!

For us bloggers and website owners this is a huge opportunity for FREE traffic.

And that’s how you can make use of this traffic:

  1. Create social media accounts on platforms you expect your audience is active on
  2. Constantly share new content that reflects your niche 
  3. Engage with your audience by responding to comments, messages and mentions
  4. Link your profile to your website 

Ta-da free traffic for your website. 

Utilizing social media to increase website traffic is really a powerful tool in nowadays.

Write Guest Posts

Another source of completely free and high-quality traffic is guest posting.

Guest posts are typically written by individuals in a particular niche and are published on another website or blog to reach a new audience.

These posts provide valuable content to the hosting website while allowing the guest author to showcase their expertise and reach a broader audience.

In the most cases you create the content for the hosting website for free in exchange for links leading to your website.

This way you increase your website traffic trough two ways:

  1. Through people following your links to your website 
  2. Through SEO as these backlink typically lead to your website being higher ranked in search results 

When it comes to guest posting, there are a few thing to pay attention to:

Niche Relevance: 

You want to guest post on websites that share the same audience as you. That’s to make sure that people will also like the content on your website.

No Direct Competitors: 

Do not guest post on competitor’s websites who might sell similar products as you.

Most probably, people wouldn’t see a reason to buy your products instead of your competitor’s ones.

High-Quality and Authoritativeness:

That’s probably the most significant aspect: Only guest post win credible and high-quality websites.

Linking to your website on not trustworthy websites would lead to the complete opposite if what your are striving for.

Google would lower your rank in search results. Do everything to prevent this!

Links:

When it comes to your links, there are also some things to keep in mind. 

You don’t want just a link in the author bio leading to your homepage. 

Instead you want top include some contextual links. What do I mean by “contextual”?

Links back to content on your page that suits the topic you are writing about in your guest posts.

For example, let’s say your guest post is about your favorite dish. Link back to a post showcasing kitchen gadgets to prepare this meal.

Start a Mailing List

Depending on what you and the host agreed on, you want to use this free traffic to start a mailing list.

Why?

Email Marketing is one of the most powerful marketing strategies out there.

According to Dot Digital’s report, for instance, email marketing has a higher ROI (Return of Investment) than any other digital marketing channel. 

In particular, according to Dot Digital’s report email marketing has an average ROI of $39 for every dollar spent.

Just think of what you can promote with email marketing. new posts, product releases, affiliate products, videos, podcasts, … the sky is the limit!

To build your mailing list, give your audience something that is too good to pass on. A freebie that provides step-by-step guidance, for example.

To build an email list and to launch email campaign I’d recommend MailChimp.

The Takeaway

At the end of each of my posts I provide a short takeaway. Just to make sure you remember the things you learned today! 

Website traffic is the amount of people visiting your site and interacting with its content.

Optimizing your page for SEO can boost your rank in Google search results. 

Optimize for on- and off-page SEO to achieve the best results.

Make sure to include strategies in your blogging routine.

Plan when and about what topic you want to blog (Content Planning Strategy)

Be as insightful and informative as possible (Post Strategy)

Create content that is timeless and that remains relevant (Evergreen Content Strategy)

Build a social media presence and promote your website on it. 

Make use of hundreds of thousands users of social media platforms worldwide.

Guest blogs are written by people for another website in exchange for backlinks. 

Backlinks to your website lead to your page being ranked higher in search results.

Starting a mailing list is on of the most effective marketing strategies. 

Give your audience a freebie in exchange for their email address. 

Promote posts, products, videos, podcasts, … by sending mails to your audience.

Final Thoughts

I am happy that you made it till the end of this post!

You are now well-equipped with everything you need to know on how to increase website traffic.

Now it is up to you. Will you apply these methods to finally see your traffic numbers grow?

I’m sure you will! You got this.

Featured image displays the post's title being reasons why you should start a blog in 2024 (Do not wait any longer).

Reasons Why You Should Start A Blog in 2024 (Do not wait any longer)

Trust me when I say that blogging has changed many blogger’s lives completely!

Why?

Blogging opens you so many doors offering you entirely new opportunities.

In this post I will show you that you need a blog by giving you compelling reasons why you should start a bog in 2024!

What is a Blog?

Before diving into why you definitely should start a blog in 2024, it is beneficial to define what blogging is actually about.

A blog is usually a website run by an individual. In some cases (especially bigger blogs) many people run a single blog. 

Blogging is characterized by posting consistently and by focusing on one field or niche.

In my case, I dedicate my blog to everything related to finances and earning money. 

Others might write about food recipes, travel hacks or health advice. 

The topic depends on the blogger’s interests and passions. 

At the end of the day, blogs have one thing in common: serving a purpose. 

Whether for advice, entertainment or saving problems. Bloggers strive to give their audience any kind of benefits.

Reasons Why You Should Start A Blog in 2024

As mentioned, blogging opens a number of doors for oneself. Here are the top reasons why you should start a blog in 2024!

Voice Your Passion

Having an own blog is kind of the same as having a creative outlet –  it enables you  to share your passion, story or ideas with the whole world.

It gives you the opportunity to feel heard.

This is also one of the very reasons blogging became a thing back then.

And nobody can make you any limits. You are your own boss.

Write about anything you are passionate about and still there will be people who enjoy your content.

That’s one of the many amazing things about blogging.

Build a Personal Brand

Your blog is your personal corner of the internet. It is your space – you can do whatever you want.

With your skills and your identity you can build your own online presence. 

Complement your online presence with social media platforms to be even more authentic and visible for others. 

I, for example, have another Pinterest account to complement this blog’s presence. 

Building a personal presence is a long run. Be ready to post consistently on both your blog and your social media accounts. 

Also, you will see the best results when you really create valuable content that helps or entertains your audience. 

 

Make Income (Passively)

Being successful in blogging is a challenge. Making your first money requires hard work and both strategic thinking and endurance. 

But once you overcome this initial struggle blogging can pay off in the long term. 

As soon as you have a growing community there are a bunch of opportunities to monetize your blog and make a lot of money off of it. 

Financially speaking, that’s the time when blogging pays off and when you can turn all of your efforts into a steady income stream. 

You can monetize your blog in various ways. Learn how to monetize your blog in 6 proven ways

Once you succeed in making your first penny from your blog, you will earn income passively. That’s for sure!

Why?

People will click and read your posts that you have created months or years ago. When monetized properly, you will make money from these posts as well. 

Without making anything. You get rewarded for the work you initially put in!

Apart from blogging, there are other ways to make passive income. Here are the 8 best passive income ideas in 2024!

If making money is one of your primary goals, then also consider to choose the most profitable niches out there.

In 2024, these are the most profitable niches:

  • finances 
  • health
  • travel
  • food
  • tech

It is really important to make your blog different than others. 

Many niches are oversaturated, making it necessary to stand out from others: 

An unique design, great and valuable content or simply your writing style – you can make your blog special with so many things!

Develop New Skills

Starting and maintaining your own blog is like steering a ship.

You’re the captain, charting a course through dynamic digital waters.

Regular maintenance, like updating content, is essential to keep your blog afloat. Challenges, similar to storms, demand resilience and adaptability.

The very first skill you will learn is web design. Building your blog how you imagined it to be is challenging – but honestly it is quite fun! 

It is nice to see how something that was in your mind became reality. 

On your journey to grow your audience you will then learn something extremely important: social media marketing!

In today’s world social media marketing is an incredibly powerful tool to build communities and to connect with others.

You will learn how you can create viral posts and how to interact with your audience.

When adjusting and monetizing your blog you will be encountered with several marketing strategies such as email marketing or advertisement. 

The list goes on and on…

But don’t be afraid of challenges. Challenges are new opportunities to develop new abilities and skills. 

At the end of the day, developing new skills is extremely valuable, as you can use them in many aspects in life!

Document Your Journey

The posts that you have posted over months and years give you a great documentation of your previous journey. 

Once created, blog posts will stay forever – unless you delete them. 

And that’s another amazing thing about blogging: Your blog will essentially become your digital diary. 

It allows you to reflect on your achievements, challenges and perhaps changing perspectives. 

I find it beautiful to look back at my previous posts and to compare them with my most recent ones. 

There is so much that has changed: my writing style, post designs, perspectives, etc..

Trust me, it is just a phenomenal way of seeing yourself developing!

At the end of the day, blogging is also a powerful tool for self-discovery and reflection. 

Do Something You Enjoy

At the very essence, blogging is something that makes fun. That’s one of the main reasons why you should start a blog.

Why?

You are your own boss: The sky is the limit for your creativity. 

You want your theme color mint green? DO IT! 

You want to write about a recipe you fell in love with? DO IT!

Being able to do whatever you want is quite fun!

You start blogging to have some space to talk about your favorites topics, experiences and ideas – the way you want it

To entertain or help others by doing so, is quite enjoyable – at least for me!

Seeing yourself developing new skills and getting even better in blogging is such a great feeling. 

Become More Confident

At the very beginning of your journey, you often think about others

As your writing more and more, you feel more safe about what you are writing about.

It just feels like you are  giving a close friend some advice – more or less.

It becomes so much more comfortable to write about your topics once you know that you help others. 

This will essentially increase you confidence concerning the things you are blogging about. 

Not only online, but also outside from your blog you can feel this confidence. 

How?

Well, writing about a niche for several months and years builds expertise. 

On your way you will surely make mistakes, but you will also learn from them. Mistakes are the best thing that can happen to you: they form your knowledge!

This expertise is key to be more confident about what you have to say in both worlds online and offline!

Also, if you decide to monetize your blog and earn more money, you do not depend on your job any longer. This is pure freedom and confidence!

Improve Your Writing

As you write more and more blog posts over the years you will inevitably improve your writing skills. 

This connects to developing new skills as mentioned earlier. 

You will discover a bunch of new powerful words and learn how to use them properly. 

And the best thing about it: This comes automatically. You don’t necessarily have to learn new words actively – like in school. 

You build a broader vocabulary by just reading others blog posts and articles for own researches and by reading literature. 

As a new blogger please don’t think that you have to make everything perfectly right away. You will make mistakes both factual and grammatically but it’s perfectly fine – remember that you learn from mistakes! 

 

The Takeaway

At the end of each of my posts I provide a short takeaway. Just to make sure you remember the most important things you learned today! 🙂

Your blog serves as a platform to voice your passion, whether it’s sharing expertise, exploring hobbies, or discussing topics close to your heart.

Building a personal brand through blogging allows you to establish credibility, showcase your expertise, and distinguish yourself in your niche.

Yes, blogging offers various opportunities to generate passive income through methods like affiliate marketing, sponsored content, and selling digital products or courses.

Blogging enables you to develop a range of skills, including content creation, digital marketing, SEO, social media management, and more.

Blogging allows you to document your personal and professional journey, capturing experiences, lessons learned, and moments of growth along the way.

Blogging enables you to pursue something you enjoy, fostering creativity, fulfillment, and a sense of purpose in your daily life.

Through consistent blogging you become an expert in your niche. 

This expertise is key to more confident in both worlds online and offline.

Blogging also gives you financial freedom, if you decide to monetize your blog!

Through consistent writing and publishing posts you will learn new meaningful words full passively.

It helps to communicate more effectively and to convey your message with impact and clarity.

Final Thoughts

If you do everything right, blogging won’t feel like work, but like fun.

As long as you are passionate and consistently, success (also financially!) will come most certainly.

So if you discovered a passion for blogging, do not longer wait and start blogging even today!