To get started on why every business should have a newsletter, do me a favor and check your number of first-time visitors in your Google Analytics account.
Let me guess: This number is way higher than the number of your returning visitors!
And there is a simple reason for that: People forgot about your blog!
Even if they loved reading a blog post on your page, they rarely find the way back to you!
So want we want to achieve is to remind people that your blog exists.
Let us have a look at the solution and why every business should have a newsletter!
Table of Contents
Why Every Business Should Have a Newsletter
Builds Relationships
At its core, marketing is about building relationships with your audience.
And having a newsletter is a great opportunity to do so.
Why?
Email marketing offers you a new, more direct communication channel to your audience.
You basically have a direct line between your business and your audience’s inbox.
This enables you to deliver valuable and helpful content to your subscribers without the need of them visiting your website.
It’s like having the chance to remind people how great your business is!
Doing so, you can more easily build trust and loyalty over time.
Targeting
A newsletter is also an extremely powerful way for highly personalized and targeted communication.
Proper marketing is a constant struggle to meet your audience’s needs.
What do you need for this? Data!
Through modern email marketing platform such as MailChimp and ConvertKit you can gather valuable data about your audience!
A popular way to get these data is through so-called A/B testing.
A/B testing is nothing more than experimenting with your content.
To break it down:
Let’s say you create two identical emails but with different subject lines.
You’re now sending one of the emails to half of your audience and the second to the other half.
Now you get insights on what subject line worked better.
With these data you can then optimize your content to specific groups of subscribers, ensuring that each recipient receives content that is relevant and valuable to them.
That’s what targeting means: Aiming your marketing at the right people.
Personalization
But there is so much more you can do to make your content specifically tailored to each and every subscriber of you!
With nearly every mail marketing platform (see above) you can personalize your content based on individual subscribers data. This, for example, includes greeting your subscribers with their names at the beginning of each of your emails.
Even this small adjustment makes such a big difference.
I think you know what I mean: You make your subscribers not feel like they are one among thousand of other people.
This is just one thing you can do to personalize your emails.
But actually the sky is the limit here!
Drives Traffic
Getting a lot of traffic to your website: That’s the goal of every business owner.
The more people see your content or products, the better.
That’s another key reasons why every business should have a newsletter.
Email marketing drives traffic to your website!
You can do this by including call-to-actions, links or buttons directing to your blog, website or online store.
This is a fantastic way to promote your latest blog posts, products or freebies.
Besides email marketing, there are other great ways to increase your website traffic. Consider reading this post!
Cost-Effective Marketing Tool
In nearly all cases, businesses, of course, want to make the most money possible.
And let me tell you: Email marketing is such a powerful tool to achieve this!
Email marketing has the highest return on investment (ROI) than any other marketing strategies. That’s at least according to a study by Dot Digital.
Believe it or not but the study found out that email marketing has an average ROI of $39 for every dollar spent.
That is awesome!
You invest a bit of money and get 39 times more of it back!
A BIG Eason for this is, that people are already interested in your content. Otherwise, they wouldn’t sign up for your newsletter.
Additionally, email marketing platforms are affordable to use.
In every platform presented above, there is a free plan that is super lucrative for beginners.
Measurable Results and Insights
Prove me wrong, but seeing results after having put effort into something is the best feeling ever!
Luckily, email marketing platforms allow you to track and measure results in real-time.
Valuable insights provided are for example:
- open rates: The percentage of people who opened an email
- click-through rates: The percentage of people who clicked on a link in an email.
- conversion rates: The percentage of people who completed a desired action, such as making a purchase or filling out a form, after clicking on a link in an email.
As mentioned above, these tools are not only good to celebrate your success, but also to gather valuable data about your audience.
With these information, you can then optimize your strategy to scale your business even further.
The Takeaway
At the end of each of my posts I provide a short takeaway. Just to make sure you remember everything you learned today! 🙂
Once people start signing up for your newsletter, you’ve already won!
That’s because newsletters offer businesses a direct line of communication to their audience’s inbox.
This allows for personalized messaging tailored to individual subscriber interests and preferences.
In marketing, trust is everything!
By consistently delivering valuable content and updates, newsletters help businesses build and nurture relationships with their audience!
Make sure to use targeting practices to achieve the best results.
By including calls-to-action and links back to your content or products, email marketing serves as a super powerful method to increase traffic and conversions.
That should be reason enough why you should have a newsletter!
The ROI of $39 for every dollar spent, speaks for itself!
Email marketing is a unique way to drive sales as people are already interested in your content.
With a newsletter you can regularly remind people of your latest product or service!
At the end of the day, data is key to understand your audience.
Email marketing platforms provide you with these data!
Make sure to use these valuable insights to understand your audience and optimize your content accordingly .
Final Thoughts
For me it is as simple as this: Every business should have a newsletter by now!
Email marketing is such a powerful tool to make your business even more successful.
Do not longer wait with your own newsletter.
If you have any questions on your way to do so, I’m there for you!
Feel free to get in touch in the comment section below or write me an email!