Driving website traffic through Pinterest is such a powerful method nowadays.
Mastering Pinterest gives you the opportunity to grow your website audience extremely quick.
Why?
Well, Pinterest currently (2024) has 518 million active users monthly, with people looking for everything you can imagine.
This is a great chance for you to increase your website traffic for FREE and QUICKLY.
To give you some guidance on this, here are my top dos and don’ts for maximizing traffic with Pinterest.
Table of Contents
Dos and Don'ts for Maximizing Traffic with Pinterest
1) Understanding the Concept of Pinterest
2) Dos and Don’ts for Maximizing Traffic with Pinterest
- Optimize Your Profile
- Create Eye-Catching Content
- Pin Consistently
- Utilize Keywords Strategically
- Creating Rich Pins
- Organize with Boards
Understanding the Concept of Pinterest
Pinterest is slightly different compared to other poplar social media platforms such as Instagram, X (formerly Twitter) or Facebook.
Pinterest is a visual search engine and a social network, providing users a platform to discover, collect and share both images and videos.
Those images and videos are called Pins, that can be organized in boards.
Boards are a way to categorize ideas you either created yourself or discovered somewhere else.
Similarly to other platforms, you can search for other pins and content.
If you enjoy somebody’s content is it also possible to follow account and to interact by commenting and sharing pins.
For the majority of the users, Pinterest is a source of inspiration and a collection of different ideas.
However, Pinterest is highly lucrative for business too.
This is the moment you should be all ears!
Why?
Well, Pinterest has the great feature that you can include your website links in each Pin you are creating. This means, the people have just to click on your pin to be redirected to your page.
What else does this mean for you?
Well, you have to design your pins as interesting as possible so people are curious to explore more about it!
Dos and Don'ts for Maximizing Traffic with Pinterest
As I first launched my Pinterest account, I remember that I have made a bunch of mistakes.
Even though mistakes are a great source of learning, I want to give you the best advice for growing quickly on Pinterest.
Because let’s be honest: We want to drive more traffic to our website as quick as possible.
So there is no need for time-consuming mistakes.
I want to make sure that you get the most out of your Pinterest account.
Therefore, let us have a look at dos and don’ts for maximizing traffic with Pinterest.
The Dos
Good news! There are actionable and proven steps to maximize your traffic with Pinterest.
Want do we exactly want?
Well, in order to drive more traffic to your own website, we want to get more people to see our Pinterest account first, right?
Because sooner or later we have to catch people’s attention!
Try to follow these best practices to see success. Here you go:
1. Optimize Your Profile
It all begins with a decent profile page.
First things first, you should, of course, give your Pinterest page a name, ideally your brand name.
Also, make sure to upload a high-quality and unique logo, that reflects your brand.
Equally, it is super important that people can find you as easily as possible.
Therefore, try to write a keyword-rich bio, that explains what your account is about.
Think daily recipes, fitness routines, diets,…
Writing your bio is a really individual thing, but should ultimately give people an idea of your Pinterest account.
Pinterest also gives you the opportunity to include a verified website address in your bio.
You should definitely use this feature.
Including a verified website address in your bio, shows Pinterest that you are “legit” and trustworthy.
This gives you a greater chance of Pinterest pushing your content.
2. Create Eye-Catching Content
As I said above, you want to catch people’s attention.
This is the reason why you should create pins that are unique and eye-catching.
I recommend you to look at your competitor’s pins to get some inspiration.
Important: This doesn’t mean that you should copy pins.
Get some inspiration and design your own pins.
3. Pin Consistently
There is one super essential thing when it comes to maximizing traffic with Pinterest: Pinning consistently!
Pinterest is obsessed with consistency. No joke.
In case that you are just starting out, try to determine a posting schedule that works for you.
According to several sources around the internet, you should ideally pin around 5 to 10 times a day.
This sounds like a lot, I know.
Especially for beginners, I recommend to start with 1 to 2 pins daily.
But sooner or later, you want to reach at least 5 pins a day to see growth more quickly.
And I know how challenging this is, but luckily there are Pinterest management tools out there.
One of the most widespread is TailWind, that makes it a hundred times easier to cope with posting multiple times a day,
This tool gives you the opportunity to schedule your content in advance, making it into necessary to open Pinterest daily.
You can basically create and schedule pins for a whole month in a single day.
So, try to be consistent in posting content to get more traffic.
4. Utilize Keywords Strategically
I already touched on that a moment ago.
Similarly to any other social network, including keywords is super important in Pinterest.
For maximizing your traffic with Pinterest, make sure to include keywords that are relevant to your niche.
To find the right keywords, you can simply use Pinterest’s search function.
Just type in your topic into the search bar and you’ll see a dropdown with keywords suitable to your topic.
Incorporate these relevant keywords into your pin descriptions, board titles, and board descriptions to improve the discoverability of your content.
5. Creating Rich Pins
Pinterest gives you the feature to include little extracts of your website content within your Pin.
This type of Pin is called Rich Pin.
This can be product details, recipe ingredients, article metadata, and more.
Making use of this feature makes your Pins more engaging and informative for users.
6. Organize with Boards
As explained above, boards serve the purpose to organize your content, so that people can find what they are looking for quickly.
And each and every one of you should use this feature.
Create at leas 5 to 7 boards, that align with your audience interests and are logically structured.
It is also great to fill these boards with content from other users.
If you stumble upon Pins, that might be helpful for your audience too, please add them to your own boards!
This way, more and more people will follow your account, making your traffic increase.
The Don'ts
To reach your traffic gaol as quick as possible, you don’t want to make too many mistakes.
Therefore, here are the most common pitfalls you should definitely avoid!
1. Don't Ignore Pinterest SEO
The biggest mistake that you can do is ignoring Pinterest SEO completely.
Pinterest is a search engine, which is why you should always optimize your content for search.
Otherwise, you’ll end up with extremely low visibility and with no growth at all.
So, don’t overlook the power of using relevant keywords and optimizing your pins and boards for Pinterest’s search algorithm.
2. Don't Spam
This is such an important one: Do never spam.
Once Pinterest notices you spamming you’ll be flagged resulting in a shadow ban.
And let me tell you this: Being shadow banned is your worst enemy.
You can barely get out of this situation.
Also, who wants to follow somebody who spams low-quality pins with no value at all?
Instead, try to focus on providing value and inspiration.
Only this way, you can gain a decent following in the long-term.
And that’s what you want when trying to maximize traffic with Pinterest.
3. Don't be Inconsistent in Branding
To maximize our traffic with Pinterest, we have to make sure that people remember our brand.
This is when branding comes into the game.
You should try to design your content with typical fonts, colors or other elements associated with your brand.
Maintaining a consistent brand identity across your content, makes your content instantly recognizable for your audience.
4. Don't Neglect Analytics
Pinterest has great features that allow you to keep track on your profile.
Checking your impressions, pin clicks or saves… All of this and even more can be seen with Pinterest analytics.
This is an extremely powerful tool as it helps you understand your audience and track the performance of your pins and boards.
You should definitely make use of this tool. Seriously!
5. Don't Neglect Quality for Quantity
At one of the dos from above, I’ve said that you should ideally pin 5 to 10 times a day. And that’s still true.
But this doesn’t mean that you should post 10 low-quality pins just to have at least 10 pins posted a day.
That is not how it works.
It is far better to create 3 high-quality pins than 15 low-quality pins a day (that’s more or less spamming…not good)
So what I want to say I, that quality goes clearly over quantity.
At the end of the day, you should focus on creating high-quality, engaging content that adds value to your audience’s Pinterest experience.
6. Don't Forget to Engage
As you grow your audience, more and more people will reach out to you.
How?
Well, in most cases through the comment section below your pins.
Take the time to answer questions and to give your audience more insights on a specific topic when needed.
The more you interact, the better!
This way, you appear more trustworthy and credible to your audience, which is super essential when trying to maximize traffic with Pinterest.
Building relationships with your audience is really key to success.
The Takeaway
At the end of each of my posts I provide a short takeaway. Just to make sure you remember everything you learned today! 🙂
For today’s post it is quite hard to create a takeaway section. Everything is important.
But here are the most important key messages I want you to remember for this post:
Neglecting Pinterest SEO is the biggest mistake you can do!
Therefore, try to optimize your profile, board descriptions and pins for Pinterest SEO.
You can do this by including relevant keywords for your niche.
Try to maintain an active presence on Pinterest by publishing pis consistently.
For the beginning, 2 to 3 daily pins should be fine.
Later on, try to aim at 5 to 10 posts a day.
That’s my recommendation.
Visual appeal meatier at Pinterest.
That’s because Pinterest is a visual search engine.
Therefore, invest in high-quality pins with creative fonts, colors and images.
Convincing people to click through your website should be your main goal when designing your pins.
After having optimized your profile, it is super important to track your results.
Doing so, you can detect mistakes and optimize your strategy.
Pinterest offers such great analytics, please use them!
Final Thoughts
There is nothing more normal than making mistakes. You don’t want to know how many mistakes I did and still do…
The fear of making mistakes should never prevent you from starting.
You got this!
I hope that this post could at least give you some assistance on how to maize traffic with Pinterest.
If there is still anything unclear, please reach out in the comment section below.
