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8 Must-Have Tools and Resources for Running a Successful Online Business

The action you may have to take in order to run a successful online business, as always, depends on your specific niche.

However, running a successful online business pretty much comes down to two vital things: a solid business idea and the right resources. 

Therefore, I think it it worth to dedicate a whole post to tools and resources for your online business. 

Be ready to explore the 8 must-have tools and resources for running a successful online business.

Table of Contents

8 Must-Have Tools and Resources for Your Online Business

Why the Right Tools and Resources are Vital

Using the right tools and resources is extremely helpful to run a successful online business. 

Let me tell you why:

1. Efficiency and Productivity

Just imagine that you have to write every single email yourself, when someone subscribes to your newsletter. 

You would call this inefficient. 

It would take up a lot of time that you could use for other more important things. 

For example, with the right tools you can invest your time and energy on high-value activities such as product development, marketing and customer engagement. 

2. Competitive Advantage

Some of your competitors may not have read this post and thus not have the same knowledge on tools and resources as you. 

By leveraging the latest tools and technologies you can invest your time to get ahead of your competitors. 

Design a better product, provide superior customer service,… the sky is the limit!

3. Scalability and Growth

You want to choose resources that can scale with your business growth. These technologies help you to handle higher demand, transactions and customer numbers. 

Even if your online business is small yet, it is best to use the right resources right away. 


Changing programs afterwards, can be a challenging task.

8 Must-Have Tools and Resources for Running a Successful Online Business

So what are the 10 must-have tools and resources for your online business? Here you go:

1. Website Building Platforms

This list starts from the very beginning. 

What do you need first to build an online presence?

Most certainly an own website!

Having to create your own website can be an overwhelming task. But no worries!

Luckily so-called website building platforms were created by some smart people!

With website building platforms it is a breeze to create websites. 

These programs enable you to piece together a website without having to know a single thing about coding. 

They usually come with pre-designed templates and drag-and-drop editors, so you can customize your site to look just the way you want it.

Let us summarize why these programs are so great: 

  • No Coding Required
  • Variety of Templates 
  • Customization Options 
  • User-Friendly 

There are a few website building platforms out there. Here are my top 4: 

  1. WordPress – great for everyone 
  2. Shopify – for those planning to sell products, first month for only $1!
  3. Wix – beginner-friendly 
  4. SquareSpace – modern designs and easy-to-use

To get your website visible for others, there are more steps necessary. Nothing too complicated, promised. Consider reading this post for more in-depth guidance!

2. Email Marketing Software

Later on, it becomes essential to build an email list in order to run your online business successfully.

Let me tell you why: 

Email marketing has the highest return on investment (ROI) than any other marketing strategy. That’s at least according to a study by Dot Digital.

In more precise words, the study found out that email marketing has an average ROI of $39 for every dollar spent.

That is awesome!

You invest a bit of money and get 39 times more of it back!

Hopefully you see the huge potential proper email marketing carries.

To do so, there are useful and easy-to-use software tools you can use to get started. 

To build your first email list, check out the following programs: 

A few sentences ago, I mentioned “proper email marketing”

What do I mean by this?

Well, effective email marketing does not mean to spam your audience with senseless emails. 

Do this instead: 

1. Targeted Campaigns

In all of the programs mentioned above, you can set up targeted campaigns.
This are emails with which you want to promote new posts/ products/ services to your audience.

2. Automated Email Sequences 

Also, these programs enable you to send multiple emails automatically.

Let’s say you want to send out a welcome email after somebody subscribes to your newsletter and two days later an email promoting your latest product.

No problem with automated email sequences. Once created, everything is being send out to your subscribers automatically.

That’s extremely powerful and saves you a lot of time!


3. Content Creation Tools

For your online business to be successful, there is one vital step necessary: Creating high-quality content. 

Creating content that helps, entertains or solves your audience’s problems should be your goal at any time.

To ensure this you, of course, have to make enough research for your content. 

Speaking of content for your social media presences and graphical content, here are some useful resources: 

  • Canvas: Such a great tool to create logos, ebooks and social media content 
  • unDraw: Great to get royalty-free graphics 
  • PiktoChart: Easily create visually appealing infographics/ presentations/ posters

4. SEO Tools

Once your goal is to increase your website traffic, there is no way around proper SEO. 

For those of you who don’t know: SEO stands for search engine optimization and refers to everything you can do to get ranked higher in SERPs (search engine result pages). 

SEO can be subdivided into on- and off-page SEO. 

On-Page SEO

Optimizations you can make on your website, including the use of right keywords, user-friendly design, internal linking and title tags. 

Off-Page SEO

Optimization outside of your website such as backlink building or your social media 

That being said, SEO can be made a ton easier with the right tools. 

These programs are worth to be considered: 

  • RankMath – best for on-page SEO, excellent compatibility with WordPress
  • Ahrefs – backlink analysis, keyword research 
  • SEMrushkeyword research
  • Moz – backlink analysis, keyword research

As you see, the last three tools are offering you nearly the same. It is up to your preferences what tool works best for you. 

I can definitely recommend you all three of these SEO tools.

Using these resources can get you ahead of your competitors and make your website visible for a larger audience!
That’s what you ultimately want to sell your products and services.

5. E-Commerce Platforms and Payment Gateways

If you are planning to sell your own products or services to your audience, you have to provide secure payment options. 

Good news: There are solutions for this task too.

Some of those are:

Especially Shopify and WooCommerce are all-in-one solutions.
From creating your website to managing sales and customers. You can do it all in one platform. 
That’s great for those of you, who don’t want to jump between programs and tools.
In case you are just starting out, I’d recommend Shopify to you. 
Well, you only pay $1 for your first month. After this month, you can decide whether or not it meets your expectations.

The key is to provide payment methods your audience trusts and is familiar with. Otherwise people might avoid buying from you!

To do so, make sure to integrate modern payment gateways such as PayPal, Stripe or Square.

6. Analytics and Data Insights

After all of the work you put into your online business, we of course want to see some results. 

Monitoring your growth and detecting things you can improve is crucial to run a successful online business.

Google Analytics is pretty much the go-to platform to collect these data. 

Google Analytics, for example, let you track your website traffic, user behavior, and conversion metrics.

These are all valuable insights for you, as you can see what works well and what could be improved. 

Based on these data you can optimize your online business strategy making it even more successful. 

7. Social Media Management

Whether social media is your main business or you use it to complement your website, managing your accounts is essential. 

Social media is so great because it is completely free to use and you have the chance to attract thousands of people to your business. 

We call this FREE traffic. 

To become successful with social media you need to things: 

  1. Understanding Your Audience and their Preferences 
  2. Consistency 

This can be challenging, especially when you have multiple accounts on various platforms.

But as you can imagine, there are tools for this (as for anything else too): 

All of these programs are great for scheduling posts, monitoring engagement, and analyzing performance across multiple social media platforms.

Have a look at each of them and decide based on your preferences.

8. Project Management Software

Once you are expanding and begin hiring people, managing everyone’s tasks is getting more complicated. 

That’s where so-called project management softwares enter the game. 

These programs help teams organize, track, and collaborate on projects efficiently.

Also, it provides a platform where tasks, deadlines, and resources can be managed in real-time. 

Why is this so great?

Well, it enhances the efficiency and productivity. It is as simple as that.

Finishing tasks quicker will save you money in the long-term, making these programs worth their price.

Popular management softwares are: 

The Takeaway

At the end of each of my posts I provide a short takeaway. Just to make sure you remember the things you learned today! 🙂

Using the right tools and resources has several benefits, including efficiency, competitive advantages and a better scalability.


Email marketing softwares and social media management tools are great to do proper digital marketing. 

With email campaigns you can promote your products/ services/ posts and social media tools enable you to understand your audience’s preferences significantly better.

Website building platforms enables you to create your own website with themes and customization options. 


Managing your business can be challenging as you grow. 

For this purpose, you can use project management softwares and analytics. 


Content is key for online business success. 

Make sure to post SEO friendly content consistently. 

Content creation and SEO tools help you with this task.


If you plan on selling products on your website, you need the right e-commerce platforms and payment gateways. 

There are all-in-one solutions such as Shopify and WooCommerce.

Final Thoughts

Now that you know about the 8 must-have tools and resources for running a successful, there is literally no excuse preventing you from starting. 

Make sure to use some of the tools I mentioned in this post and aim for success! 

Do you have any questions? Let me know in the comments section down below!


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The Ultimate SEO Guide for Beginners

Attracting a lot of people to one’s blog or website is probably the goal for each and every one of you!

Doing proper SEO is a well-proven way to achieve this goal. 

Let us explore how you can do SEO as a complete beginner.

Here is the ultimate SEO Guide with everything you need to know to get started with SEO!

What does SEO mean?

SEO stands for Search Engine Optimization. As I first heard this term, I was quite confused: Search Engine what?!…

But no worries. I soon figured out what this smart-seeming word actually means. And spoiler: It isn’t that complicated.

SEO, or Search Engine Optimization, is like making your website more appealing to search engines, such as Google or Bing, so they show it to more people when they search for things online.

It involves doing things like using the right words on your website, making it load quickly, and getting other websites to link to yours.

The goal is to help your website appear higher in search results, so more people can find and visit it without you having to pay for ads.

So basically SEO aims to make Google happy. 

What Makes SEO Important?

Let us ask ourselves another question: What are the benefits of posts being highly ranked in search results?

Traffic! A bunch of new people will click on your posts and discover your blog.

You call this organic traffic: Visitors that come from unpaid search engine results.

An increase in your page views opens doors to make more money (traffic = potential customers) and to make yourself a name in your niche. 

That’s why it is crucial to learn about the key elements of SEO  and what you can do to be as SEO-friendly as possible.

Let us start with the key elements.

On-Page and Off-Page SEO

SEO can be subdivided in two key elements: On-page and off-page SEO.

A: On-Page SEO

On-page SEO is all about making changes directly on your web pages to improve their visibility and ranking high in search results.


Imagine this: Your website is a shop on a busy street, and on-page SEO is like putting up a big, shiny sign that says, “Come in, we have what you’re looking for!”


B: Off-Page SEO

You guessed it! Off-Page SEO is all about what you can do outside from your website.

It is like spreading the word about your website all around town.

And how can I optimize my website for SEO?

As you might have guessed, there is no master plan to on- and off-page SEO.
Google does not share how its algorithm exactly works.
However, for both on- and off-page SEO there are more or less proven methods you can start implementing:

Best On-Page SEO Practices

Let us start with keywords, a powerful On-Page SEO Practice.

These are the words and phrases that people type into search engines when they’re looking for something.

By distributing these keywords throughout your web pages – in your titles, headings, and even in the actual content – you’re telling search engines, “Hey, my website is relevant to what people are searching for!”

On-page SEO is also about making sure your website is easy to navigate and understand, so that search engines get an idea of what your page is dealing with.

That means organizing your content into logical sections with clear headings, using descriptive URLs, and making sure your website loads quickly and works well on both computers and mobile devices.

Including internal links directing to related content makes your website even more attractive for search engines.

Also Google and other search engines love high-quality content to make sure their users find something helpful. 

This could be blog posts, articles, product descriptions, or anything else that’s relevant to your website.

The key is to ensure your content is helpful, informative, and engaging – something that people will want to share with their friends or link to from their own websites.

Best Off-Page SEO Practices

Link building is the most effective way to do off-page SEO. That’s a fact. Period. 


Google uses backlinks to determine a website’s authoritativeness. 

Backlinks is when other websites include links to your site on their own pages.

It’s like getting a recommendation from a friend – if other websites think your content is good enough to link to, search engines will see your website as more trustworthy and relevant.

Social media also plays a big role in off-page SEO.

When people share your website or content on platforms like Instagram, Facebook or Pinterest your website will get more visibility. The more visibility it get, the higher it can clim in search results. 

There are a bunch of other ways to do off-page SEO. But as I said, building links is the most crucial one!

How Can You Build Links?

As link building is extremely useful to achieve explosive growth, I want us to have a look at this topic separately. 

As I first heard of link building, I was like, “How can I ever bring somebody to link to my page!?”

And yeah, you do not often hear this in a SEO guide, but this is really hard, especially at the beginning.

That’s the truth!

The good news? Even as beginners there are a lot of ways to start building links!

Guest Blogging

Writing a blog post for another blog in your niche. That’s guest blogging!

You can leverage guest blogging for link building, by including links within the content, where relevant. 

This way you create backlinks to your website.

Make sure to create valuable content for the blog you are writing for.

That’s crucial, since the content decides whether or not people want to read more from you.

Linkable Assets

What about offering people something that they genuinely want to link to? 

These so-called linkable assets are another way to do lnikbuilding. 

Here are some examples of linkable assets: 

  • Online Tools and Calculators 
  • Tutorials (How-To-Posts)
  • Studies 
  • Statistics and Infographics

What asset is best for you depends on your niche. 

Calculators are, for example, a popular tool among bloggers in the finance niche.

Valuable Content

Having linkable assets can be beneficial for SEO, but it is no must-have.

It is more important to me to create valuable content that really helps my audience. 

The best thing about it is, that people automatically link to your posts once they found something helpful. 

Win-win situation. Your audience find helpful content, and you are getting high-quality backlinks!

Avoid Paying for Links

Among SEOs it is common to pay for links. Only on Fiverr there are more than 6,100 link building services available.

Just look at the screenshot below!

I would NOT recommend to pay for link building. 

Paying for link building is of course not what Google likes to see.

In fact, your page can be punished for this practice resulting in very poor rankings in search results. 

Nonetheless, many people take this risk to gain more exposure from search engines. 

Again: I strongly advise against paying for link building.

Measuring SEO Success

Now, if you’re sill here with me, we’re now entering the exiting part: Looking at how your work pays off!

If you implement the advice provided in this SEO guide you’ll most probably see any kind of changes. 

You won’t do everything perfect right at the beginning. And that’s fine!

Learning from mistakes is key to improve your skills!

To see whether your SEO practices work it is important to use analytical tools. 

Using these tools, you get insights about a number of actionable data including traffic, conversion rates and audience preferences.

If you’re planning to use analytical tools, consider having a look at Google Analytics and Google Search Console.

You can use them for absolutely free!

The Takeaway

At the end of each of my posts I provide a short takeaway. Just to make sure you remember the things you learned today!

SEO (Search Engine Optimization) describes the practice of making your website more appealing for search engines such as Google or Bing.

The main goal is to rank higher in search results, so that more people can find your website. 

Doing SEO properly results in an increase of organic traffic.

This means that more people visit your site without you having to pay for this traffic.

This offers better opportunities to monetize your website  and to gain popularity in your niche.

On-Page SEO: SEO practices you can do on your website.

Off-Page SEO: SEO practices you can do outside of your page.

Apply both to achieve the best results.

On-Page SEO: keywords, high-quality content, internal links, clear and easy to navigate structure 

Off-Page SEO: link building, social media, etc.

Use the following ways to build links to your site:

  • linkable assets
  • valuable content
  • guest blogging

DO NOT pay for backlinks.

Use tools such as Google Analytics and Google Search Console to measure your success. 

Final Thoughts

That was a lot of input, I know. But for self-defense: This was supposed to be a complete SEO guide.

I hope that you now have a better idea about the whole topic of SEO. 

Try to implement the steps provided so that your page ranks top in search results!